Nintendo's flagship store reopens with a new name and new look

In the decade since Nintendo World opened, the store has become a tourist destination, a popular hangout for kids and a mecca for Nintendo fans across the globe. With that last audience in mind, it shut its doors last month so it could be remodeled into something more befitting its status as the world's only Nintendo retail location. And with that new design comes a new name: Nintendo NY.

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Nintendo's flagship store reopens with a new name and new look

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