Nintendo 'needed to be involved' in new Mario movie, says Miyamoto

When Shigeru Miyamoto first created a princess-rescuing plumber more than four decades ago, Nintendo's future mascot was just a collection of pixels who didn't have a flamboyant Italian accent -- or even a name. According to Miyamoto, the idea for a film emerged from a major strategic shift by Nintendo around a decade ago, to make its games "more character-driven."

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