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Ruled by the Click: You Can't Measure Display With a Yardstick or Clicks

Por um escritor misterioso
Last updated 28 dezembro 2024
Ruled by the Click: You Can't Measure Display With a Yardstick or Clicks
Online advertising can’t be measured by a ruler, but we do need to set metrics for success. If clicks don’t work for display, how can we effectively measure the impact of an ad on conversions?
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