Heineken opens metaverse bar that doesn't serve drinks

Thankfully, beers will be available at a special bar next door.. From Campaign US

Heineken's ironic recreation of a metaverse bar is so realistic it doesn't serve any drinks - Essex Magazine

Heineken Launches Virtual Beer To Highlight How Dumb The Metaverse Is

Heineken Launches the World's First Virtual Beer in Metaverse-Decentraland, by Xin Zhong, Marketing in the Age of Digital

Appendix Heineken LAB Report Auke Nieuwsma, PDF, Brand

50 Best Drinking Songs and Songs About Drinking

Heineken launches new beer in Decentraland's Metaverse

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

Heineken launches virtual beer in self-mocking metaverse 'joke

Why The 'sober-curious' Will Spur Zero-alcohol Sales Well Beyond Dry January

Heineken: Bringing the Metaverse to Life, by Cindy Q.L. Sun, Marketing in the Age of Digital