Online Gaming Community Target's Uber Driver's!

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So, Uber Just Released Its Own Videogame

High score, low pay: why the gig economy loves gamification, Gig economy

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Online gaming communities could provide a lifeline for isolated young men − new research

esports leagues: New playbook: Online gaming companies, brands target offline streaming in India - The Economic Times

How Uber Uses Psychological Tricks to Push Its Drivers' Buttons - The New York Times

Two Technology Trends Shaping The Future Of Gaming