The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money.

20131105 concepts of game design

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Don't fear the Poképocalypse: Pokémon Go is a fun phone game, not the end of life as we know it

Pokémon Go looks like it's found another way to make money