Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market.

ByteDance – latest news and updates

ByteDance – latest news and updates

Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

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The long and winding road of TikTok Shop

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