What is a meme and what does it have to do with my brand? - Marketing Matters

Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively

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Lots of brands don't use memes in their marketing, and although it might be how they like to do things, I think … in 2023

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