Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox: How the children's game became a $30bn bet on the Metaverse

The metaverse: Where we are and where we're headed

Roblox Metaverse: Everything You Need to Know., by Gautam Raturi, CodeX

Web3 & Metaverse Marketing Network on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox Metaverse Playing Games with Consumers - Truth in Advertising

Chun Yu Louie 雷振宇 on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Will ChatGPT and AI reignite China's metaverse?, Analysis

Rose Luk on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Rose Luk on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…