Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

How Pokemon Go Took Augmented Reality Mainstream - Knowledge at Wharton

High street stores see their future in virtual shopping apps

What Can Pokémon Go Teach GE About Retail's Future?

10 Augmented Reality Apps That Are Better Than Pokemon Go

Pokémon Go and Augmented Reality

Reality Check: The Technology Behind Pokemon Go - Wharton Global Youth Program

Pokemon Go brings augmented reality to the mainstream

Augmented Reality (AR) In E-commerce and Retail

Niantic launches 'Rewarded AR' for branded in-game AR ads