Mixed martial arts investment latest example of Saudi Arabia's foray into global sports

Saudi Arabia has purchased a stake in the Professional Fighters League in yet another example of the oil-rich kingdom using athletics to further increase its influence.
Saudi Arabia has purchased a stake in the Professional Fighters League in yet another example of the oil-rich kingdom using athletics to further increase its influence. Saudi-backed SRJ Sports Investments' deal ensures mixed-martial arts events will take place in that country. SRJ Investments made clear in the announcement that this was just an initial investment. The agreement also allows the PFL to encroach into the UFC's Middle East territory. The UFC regularly holds events in Abu Dhabi, the capital of the neighboring United Arab Emirates.

Saudi Arabia set to launch multibillion-dollar sports investment group

Why Saudi Arabia is all in on sports - The Washington Post

Saudi Arabia buys $100m stake in Professional Fighters League with Francis Ngannou and Jake Paul to star in pay-per-view events as Gulf state adds to its sports portfolio of soccer and LIV

Pro Fighters League raises $65 million for growth, expansion - Newsday

United States National Soccer Team

UFC 146: dos Santos vs. Mir - Las Vegas Sun News

IMMAF

Details: Saudi Arabia enters MMA, purchases $100M PFL ownership stake

Saudi influence in Newcastle: A story of property, prosperity and power - The Athletic

It's not a fad': the truth behind Saudi Arabia's dizzying investment in sport, Saudi Pro League