Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

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Streaming Video Ads Have Key Role in Midterm Elections: Uplift's Jamie Patton –

Fight over online political ads heats up ahead of midterms - POLITICO

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In 2022, Kansas Reflector staffers covered shocking upsets and indispensable public policy - Kansas Reflector

We asked 2 political strategists to review midterm ads. Here's what they told us : NPR

This Ad's for You (Not Your Neighbor) - The New York Times

Gauging Midterm Campaign Ad Messages' Potency on Swing Voters

Inside streaming TV's role in political advertising

IAB Annual Report 2022

Online voting provider paid for academic research in attempt to sway U.S. lawmakers