What is a GIF and How To Use It in Social Media

GIFs are often the default tool of web humor, alongside memes and viral videos. Once considered juvenile and unprofessional, GIFs are now a fully accepted - and often essential - tool of social media and marketing strategies. Furthermore, they are immediately eye-catching and easily shareable across multiple social networks. Whether you’re already a social media influencer or are simply looking to animate your profiles’ personality, animated GIFs can add value to your brand and show off your cha

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