Candy Crush Revenue and Usage Statistics (2023) - Business of Apps

Candy Crush Saga led the way for a new generation of mobile games, as one of the first freemium apps to generate over $1 billion revenue.  King, which was already the second largest Facebook gaming publisher in 2012, saw mobile as the next step for freemium games and launched Candy Crush, which was already trending well on Facebook, on November 14, 2012 for iOS.  Candy Crush alone shifted the fortunes of King, with the company reporting a 1084 percent increase in revenue from 2012 to 2013. It competed with Clash of Clans for highest grossing game from 2013 to 2017.  Off the back of Candy Crush’s success, King filed for IPO in 2013.  Even though Candy Crush has remained a stable revenue source for King

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