Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Did Twitter Bungle Its Rebranding to X? - RetailWire

Elon Musk: 'Twitter name does not make sense' anymore

The reaction to 'X,' Elon Musk's rebrand of Twitter, reflects how we feel about brands

Twitter turning into X is a mistake, analysts and brand agencies say

The Twitter X dilemma: Trust as a finite resource in UX, by Daley Wilhelm

The reaction to 'X,' Elon Musk's rebrand of Twitter, reflects how we feel about brands

An analysis of Elon Musk's impact on X (formerly Twitter), the challenges and opportunities he faces, and his vision for the future of the social media platform., by Jackson Luca

Welcome To X, Elon Musk's Pointless, Sordid-Sounding Twitter Rebrand

Twitter is now X as the little blue bird disappears - The Verge

Twitter To X Is A Disaster. Why Elon Musk Rebranding Twitter To X Is A Massive Blunder! - Video 6786

Elon Musk risks 'New Coke'-style marketing blunder after ditching blue bird for 'X' logo

twitter brand value: Elon Musk cost Twitter up to $20 billion in getting rid of the bird logo: experts - The Economic Times

By Renaming Twitter as X, Musk Wipes Billions in Brand Value

Twitter to X and five other controversial rebrands from history