The unboxing phenomenon

Wondering what unboxing is? It's a trend arising from the fascination of opening a package, where the packaging becomes the protagonist, it is a brand new experience.

Is your packaging worthy of 'unboxing'?

Unboxing the Unboxing Experience: Why Are Unboxing Videos So Popular?, by Mehboob Khan

How to Boost eCommerce Sales Through the Unboxing Experience – Nice Commerce

Getting a load of the unboxing phenomenon this Christmas

Unboxing: We Unpack the Psychology Behind the Phenomenon – packleo

How Instagram's Unboxing Phenomenon Changed the Packaging Industry

Why unboxing videos are a growing phenomenon on - Think with Google

Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand - JohnsByrne

How contract packers can impact the unboxing phenomenon, 2017-08-22