PDF) Services Marketing: People, Technology, Strategy; 9th edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (NINTH EDITION): Jochen Wirtz, Christopher Lovelock: 9781944659790: : Books

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