What is the 'Taylor Swift effect' and why might it be helping to

Taylor Swift was previously pictured at another NFL game amid rumours of a new romance with star player Travis Kelce. | ITV National News

Taylor Swift Effect Boosts Stocks on Both Sides of the Atlantic - Bloomberg

What brands and individuals can learn from the 'Taylor Swift Effect

The Taylor Swift effect: Labor markets during the Eras Tour

OTA Insight Unveils the Impact of 'Taylor Swift Effect' on Global Hotel Markets

Even the behemoth NFL can benefit from the 'Taylor Swift Effect

Taylor Swift is Time's person of the year. But she's also a big financial story. - MarketWatch

Taylor Swift: The Eras Tour” Is Intimate, Colossal, and Slightly Disappointing

The Taylor Swift Effect Is Real — Now Anyone Can Grow A Fanbase On This Startup Platform Open For Investment

Is Taylor Swift On Her Way To Becoming Overexposed Again?

The Taylor Swift effect on women's sports

The 'Taylor Swift effect' brings spending boost to football

Erin Andrews Says the 'Taylor Swift Effect' Has Been Amazing for Clothing Line

The Eras Tour film has already grossed more than $100m. The Taylor Swift economy is unstoppable.