Brand Perception and Gaming: Lessons from Esports - AdTonos

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will

Perceived toxicity in gaming communities and their impact on brand image : A study of how the toxicity of a gaming community affects the brand image of the game League of Legends

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PDF) Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review

A.M.A Digital Media on LinkedIn: Another exciting day at the range with our friends at Wavemaker!🏌🏻 We…

Webinar: Exploring Brand Activations In Esports - Front Office Sports

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Whitepaper - The Rise of Audio Advertising

Why brands should care about the differences between Eastern and Western esports audiences - Digiday

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In esports, brand dollars increasingly follow the personalities

Global esports: Transformation of Cultural Perceptions of Competitive Gaming: Dal Yong Jin: Bloomsbury Academic