What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

Wikipedia and Brand Reputation: A Guide

False Advertising v Puffery in Food Labeling

What Is False Advertising? - Hourly, Inc.

PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

Line Between Puffery and Deceptive Advertising: Why it Matters - Animas Marketing

Puffery - legal acceptability

Puffery in Advertising, Overview & Examples - Video & Lesson Transcript

Puffery Claims In Petfood Marketing, by Vejay Anand

What Is Puffery & How It Affects Your Brand Reputation

The Great American Blow-up: Puffery, Ivan L. Preston 9780299067304

PDF) Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

The Ad Watchers (Season 3: Ep 3): It's Not Puffery. Do You Have the Evidence To Be #1?

Puffery or Deception? As expressed in the class