Surf Clothing Brand Hurley Is Launching NFTs Playable in Upcoming Surfing Game

The US clothing brand for surfing and swimming, Hurley, is set to launch its own NFTs through the Jump.trade NFT marketplace on August 30, with the non-fungible tokens set to be playable as avatars in an upcoming mobile surfing game, Super Surfer. Everyone interested can pre-book for a Hurley Super Loot Box, with the option to pre-book ending on August 12 at 7:30 AM PDT.

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Nike is reportedly considering selling off Hurley as shoppers abandon surf style. We found the brand is already hard to find in stores.

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