Casacandy crush

How the designers of Candy Crush maintain the balance between monetization and fun

Por um escritor misterioso
Last updated 12 abril 2025
How the designers of Candy Crush maintain the balance between monetization and fun
In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.
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