How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

Crawl, walk, run, and only then compete - v5.0

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

MBTI appearing instead of self-introduction : SAYUL

the sales game

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the sales game

What in the chinese version of mbti is that? : r/mbti

Artificial intelligence (AI)-assisted HRM: Towards an extended strategic framework - ScienceDirect

Why the Myers-Briggs Test (MBTI) is Meaningless, Harmful and Bad

Advertising in China: Best Strategies for the Tourism Industry - Chinese Tourists Agency

Consumer Behaviour Text and Cases (Ramneek Kapoor Nnamdi O. Madichie) (Z-lib.org)

How can marketers tap into China's MBTI hype?

Best Competitive MBTI Personalities for E-Commerce - Dropship China Pro

Advertising in China: Best Strategies for the Tourism Industry - Chinese Tourists Agency