Google kills off FLoC, replaces it with Topics

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]

Publishers told 'don't be fooled' by Google Topics privacy proposal

Google Replacing FLoC With New Topics API

DuckDuckGo Extension blocks Google FLoC in latest update - gHacks Tech News

Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024

Kind of agree on this - Google's FLoC. Curious to know community's thoughts. : r/adops

TBEX June 2022_Marbella_Michael Collins_Travelmedia.ie_What the FLoC_with typo edits.pptx

Testing Revs Up In The Chrome Privacy Sandbox; Facebook's 'Massive Ranking Failure

Crunched: Google kills embattled FLoC, heralds 'Topics API' as next cookie replacement

Google's FLoC Was Doomed From The Beginning. So Is Its Topics API

Google FLoC is dead; long live Google Topics - Fathom Analytics

Google slammed over ad-cookie replacement flip-flop - BBC News

Google Introduces Topics API For Cookieless Tracking

Google ditches FLoC and introduces Topics - FIPP

Google Has a New Plan to Kill Cookies. People Are Still Mad