Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

Cosmopolitan May/June 2021 (Digital)

Flamin' Hot True Story: What's Real, What Changed & What's Left Out

February, 2022

Frito-Lay, PepsiCo, and Flamin' Hot Cheeto Controversy Explained

Opinion Flamin' Hot Propaganda - The New York Times

Flamin' Hot vs. the True Story of Richard Montañez

1998-1999 The Times (Peru, NE) - issues 1-12 by Peru State College Library - Issuu

Cheetos Flamin' Hots Made Me Who I Am - The New York Times

Stories behind Brands- Cheetos Flamin' Hot FROM JANITOR TO A VISIONARY LEADER

Death of a Wooden Shoe - U.S. Coast Guard

Albuquerque The Magazine, December 2022/January 2023 by Albuquerque The Magazine - Issuu

Can Flamin' Hot Cheetos Be Dangerous? Lil Xan Hospitalized, Doctor Explains

October 15, 2023: Volume XCI, No. 20 by Kirkus Reviews - Issuu