Some Fictional Brands Find Real Success - Bloomberg

Last year the office-supply retailer Quill.com launched a Dunder Mifflin paper line, a tribute to the fictional manufacturer from the long-running NBC series The Office. It was a risky bet: The show, now in its final season, has lost much of its cultural relevancy (in November only 4.1 million viewers tuned in, a series low). And America’s office-supply industry is in sharp decline, too, with brick-and-mortar store sales falling an average 3.6 percent annually during the last five years, accordi

Tech Entrepreneur Caterina Fake's Career Path - Bloomberg

After SVB, the Battle Over Deposit Insurance Is Just Beginning - Bloomberg

OpenSea Investor Animoca Bets Big During Crypto Winter - Bloomberg

Book Marketing Chat

Some Fictional Brands Find Real Success - Bloomberg

Libraries of Leaders: Three Entrepreneurs and Their Favourite Books

Watch Bloomberg Surveillance 11/08/2023 - Bloomberg

Some Fictional Brands Find Real Success - Bloomberg

Will AI topple Michelin, the Oscars, Goop and Other Curation Brands? - Bloomberg

Black Friday's Blowout Deals on Air Fryers, Computers Smell Musty This Year - Bloomberg

Bloomberg Business