Rihanna's 'Fenty Beauty': A Leadership Case For Customer Inclusivity

Not only can making efforts to serve diverse customers attract the communities in question; it can also increase a company’s appeal to a broader base of conscious consumers.

Brand Audit - Fenty Beauty (2)

Breaking Barriers: Fenty Beauty's Marketing Strategy Case Study

Rihanna Has Stepped Down As Savage X Fenty CEO

How Fenty Beauty Became a Massive Success Through Inclusive

Despite 'earth-conscious' claims, Rihanna's Savage X Fenty ranked

Rihanna's Rise: Six Implementable Actions To Build An Empire

Black-Owned Brands See an Opening in the Beauty Aisle

11 of the most inclusive beauty brands you should know about

How Fenty Beauty Built Brand Awareness — and Won

Fenty Beauty: How Rihanna's Brand Leverages the Power of Inclusivity

Inclusive Beauty + Marketing

21st Century Leader - Rihanna by Lara Henriques

Rihanna Steps Down as Savage x Fenty CEO, Appoints Hillary Super

Effective Advertising Campaign: Fenty Beauty by Rihanna