Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in Claire’s brick-and-mortar stores next year.

Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns

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Introducing Shimmerville on Roblox by Claire's ✨ ✨ ✨Introducing ShimmerVille✨ now available on Roblox! Get the magic of Claire's (& more) in a shiny new world. Click below to play, create

Introducing Shimmerville on Roblox by Claire's ✨ ✨Introducing ShimmerVille✨ now available on Roblox! Get the magic of Claire's (& more) in a shiny new world. Click below to play, create, collect

Collect and Raise your Avatar Pet in ShimmerVille

Introducing Shimmerville on Roblox by Claire's

Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

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Collect and Raise your Avatar Pet in ShimmerVille

OMG! GET THESE NEW CHRISTMAS FREE ITEMS IN ROBLOX NOW!

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How to Get Two FREE Items in ShimmerVille RP on Roblox

Claire's builds on Roblox investment with new partnership and 'Shimmerville' products - Glossy