Descendants of the Sun' buoys Korean economy

Although Korea has been rolling out stimulus measures in recent months to boost sluggish exports and tourism,  not many have had as immediate and strong an impact as K-drama. The current sweeping popularity of the drama series “Descendants of the Sun” has become “an unexpected blue chip” for the nation’s slowing economy. Market observers say that the 16-episode series will generate more than 3 trillion won ($26

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Descendants of the Sun' buoys Korean economy

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CURRENTS Vol XXIV, No. 2 2021 by Currents: Journal of International Economic Law - Issuu