Why McDonald's, Starbucks and other American brands continue to pay the price of politics in the Middle East

RIYADH: Whenever conflicts erupt in the Middle East, American consumer brands are often among the first targets of public anger. The war in Gaza has been no different, with McDonald’s and Starbucks branches in Lebanon attacked and consumer boycotts announced throughout the region. These attacks and boycotts echo similar scenes from the time of the Second Intifada in the early 2000s and the Iraq War era, which prompted a ban on Coca-Cola that remained in place in many Arab countries for decades, giving its rival Pepsi a market advantage enjoyed to this day.

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