Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

Licensing Magazine Oct 2023 by BM srl - Issuu

A cartoon enthusiast takes a photo with Gudetama, or lazy egg, created by Hello Kitty's developer Sanrio, in Shanghai, China, 19 June 2017. The Japa Stock Photo - Alamy

SHANGHAI, CHINA - MARCH 9,2023 - A general view of the SANRIO gift News Photo - Getty Images

Alibaba Built Its Success on Small Vendors. Now, It Fears Losing Them.

Alibaba Pictures Reports 35% Revenue Growth Driven by Content Investment

TikTok's 'Gamer Girl' Aesthetic Offers Brands New Way To Score With China's Gen Z

TikTok's 'Gamer Girl' Aesthetic Offers Brands New Way To Score With China's Gen Z

Sanrio Iceberg: Fake & Counterfeit Sanrio Products, Company Licensing Controversy

China tells Alibaba to sell off media assets in tech crackdown, China

Licensing Magazine March 2023 ENG by BM srl - Issuu

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